Walk-a-Mile
Social Media Campaign
Walk-A-Mile for the brand Nike, is a campaign created for a collaborative exercise to create content across a variety of platforms in order learn to play to each platform’s unique strengths.
Our group assigned each member different roles, from making social media content for a specific platform to research to social listening, ect. We met together and discussed the main theme of our campaign– focusing in on the fact that Nike shoes are worn by normal people, not just professional athletes.
Walk-a-Mile is meant to showcase Nike shoes in everyday activities for all types of people. It is meant to act as the first campaign in a parent campaign we’re calling Nike Forever.
I was in charge of Nike’s Instagram for this campaign.
Nike’s current Instagram focuses on professional athletes so the first decision was to make this content more about regular people– encouraging them to get through their days. To stay congruent with their Instagram’s art direction I chose simple, strong images paired with their signature style of copywriting and incorporating their logo.
I then made justifications for the use of the platform and compared and contrasted it with Nike’s current Instagram plus their competitor’s, Adidas, approach.
Another component I worked on was an e-newsletter launching Nike’s newest app– which is part of the campaign. The app is explained below and further justified with a comparative analysis conducted by team members in our presentation.
